Search engine optimization strategies focus on increasing your organic (unpaid) search engine rankings for relevant keywords to attract more visitors. Although it may take time to start to see the effects of SEO on your website traffic, it is one of the most effective ways to increase the number of visitors to your website. If executed correctly, an SEO campaign will significantly boost the quantity and quality of your traffic and increase overall lead conversions.

At Rout, our SEO campaigns are implemented over time, with extensive front-end planning and research. We offer a range of services that can match a variety of goals and budgets and can customize a campaign strategy specifically for you.

Your SEO campaign will probably include the following components

Research
The success of any SEO strategy is contingent on the quality of the keyword research performed at the front end of a campaign. Before any implementation, we need to thoroughly understand the competitive landscape for keywords that are relevant for your website and devise a keyword strategy that makes sense. We also need to know how the site is currently performing, both in terms of traffic and search engine rankings. This data will help us form a marketing strategy that is specifically tailored to the challenges your website faces.

This research phase of a campaign includes:

• Competitor research
• Comprehensive keyword analysis
• Baseline inbound link report
• Baseline ranking report
• Current analytics review (if available)

SEO fundamentals

During this phase of your campaign, WebRanking will complete the following tasks:

• Implement Google Webmaster Central
• Submit sitemaps to relevant search engines
• Create custom title tags, keywords and descriptions for each page
• Optimize site link structure

On-site optimization
Your website content needs to be easily understood to both robots (the search engines) and humans (your visitors). The best way to do this is by writing relevant, useful content that seamlessly incorporates appropriate keywords into each page of your site. Successfully implementing on-site optimization strategies can make a remarkable difference in your site's performance.

Refining your website content takes time and should not be just a one-time event. As you begin to see the results of your SEO campaign, Rout will continually recommend adjustments to your site content. As time goes on, we may suggest retooling your site link structure, rewriting headers and footers or even creating new pages for your site.

Link building

We pursue multiple opportunities to increase inbound links, including:

• Local search engines & directories
• General directories
• Niche/vertical directories
• Industry relevant websites

Analytics
Tracking your progress on a regular basis through website analytics will help us understand how your website is performing and whether your marketing efforts are paying off. Rout uses Google Analytics, a robust analytics platform that allows you to login and view your website data online at any time.

Through Google Anatlyics, you will be able to:

• Track lead conversions
• Track bounce rates
• Identify lead sources
• Analyze navigation patterns
• See what keywords your visitors used to find your site

Refined SEO is considered a long-term strategy. It can take time both to implement and to see results. But those who invest in a search engine optimization campaign and commit to regularly making adjustments to increase performance will reap ongoing benefits.