Fmcg - by Greg Thain & John Bradley (Hardcover)

Book Synopsis This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of...

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Fmcg - by Greg Thain & John Bradley (Hardcover)