Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page) (Hardcover)

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place,...

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Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page) (Hardcover)